THE WHY, WHEN, WHAT
Many of you will arrive here having known us as Vanilla Ventures.
From the 1st December, Koreo will be the new name for Vanilla, and all our work will sit under the Koreo brand. As that happens, we wanted to give you a run down of the what, why, when and how.
Why the change?
The Vanilla name and brand has served us very well, helping us grow from a one person consultancy to a national organisation with a terrific team and group of associates, not to mention supporters, friends and partners throughout the whole social change ecosystem in the UK and beyond. As Vanilla we’ve worked across sectors, around the world, on successes and failures, met amazing new people, set up organisations, built networks, and attracted a team of super-talented people to work together. You can read more about our story here.
At the same time, it’s fair to say the Vanilla name and brand never quite captured much of the energy or passion we bring to our work, and we all felt it was time for a change. Having decided to make that change, we’ve thrown ourselves head first into the unusual opportunity it’s provided for us to ask ourselves what our most powerful contribution can be as an organisation, and how we can represent that in a way that resonates with the people we work with.
All that thinking has gone into what you see across this site; our work and the tools we use to do it, and how we ourselves work.
So what is Koreo?
Koreo is a talent consultancy dedicated to social change.
We mobilise talent to address the defining issues of our time, and we do that by developing people, organisations and networks.
We believe that talent is the fundamental force of social change, that social impact should be part of all work regardless of sector, and that collective action is the only way to address the causes and symptoms of complex issues.
Where did Koreo come from?
Koreo comes from the Greek words Khoros and Choreuo, meaning chorus and ‘I am part of the Chorus’ respectively.
We liked the idea of chorus for two reasons. Partly because of the chorus effect in music: when lots of individual sounds are perceived as one, more powerful sound. And secondly because of the Greek chorus, a group of performers behaves as one body, representing the perspective of the community and connecting the audience with what’s going on in the story.
We thought these ideas spoke to our work developing people, organisations and networks. We liked the sense of collective effort, as well as the opportunity to make groups of people more than the sum of their individual parts – something which is at the heart of all our work.
How can I get involved?
Really glad you asked.
You can check out and share news about the Koreo Prize, a new storytelling prize dedicated to social issues.
You can join our open women’s network Good Women.
You can sign up for RADAR, our weekly social change reading list.
If you think there’s a project you’d like to work on with us, get in touch.